Who are Australia’s top online advertisers?

By andrewg / December, 22, 2011 / 0 comments

It should come as no surprise that online businesses are the top online advertisers. With dating sites, fighting it out with weight loss and banking sites.

According to ComScore’s new online display tracker Ad Metrix, InteractiveCorp was the biggest advertiser in January, driven mainly by its dating brand, Match. It accumulated nearly 276m ad impressions, according to the data.

Next was NAB, with nearly 215m page impressions. This was followed by dating site, be2, which ComScore says delivered 190m ads in Australia.

Then came Weight Watchers with 183m. Foxtel, Lite N Easy and ANZ were other brands in the top ten.