Branding and Identity: We all know this, right?
There’s so many buzzwords bandied about in the modern world of business, and it is often assumed that everyone has the same idea of what branding and identity are all about. We spend a lot of time in this space at Transmarketing and sometimes we are guilty of assuming that we’re all on the same page when we work with a client on their new brand or identity.
I was sent a link to this Sitepoint blog post, “Brand Better: Elements of an identity dissected and explained”, and my initial reaction was “we all know this, right?” I read it anyway and found it to be a great primer on the topic, a perfect starting point for any client project. It nicely encapsulates much of the thinking and approach used by our creative team here at Transmarketing, and is a great place to start a journey into branding or merely to reset our mental compass as we head forth to a new business identity.