AUSTRALIAN TOURISM AWARDS
Transmarketing is proud to have developed the Australian Tourism Awards brand identity for our long standing client, National Tourism Alliance. The latest stage of this on-going communications strategy led to the launch of the Awards website in December 2011. For this year’s finalists of the most prestigious industry awards, visit www.australiantourismawards.com.au
1COVER DAILY DOSH CAMPAIGN
A tactical promotional campaign was developed with media strategist, CustoMedia, to stimulate a traditionally quiet month for travel insurance. 1Cover’s Daily Dosh Campaign, giving away $500 every day in October, ran across both free-to-air and pay TV, with a strong online call to action.
INDIA TOURISM DESTINATION CAMPAIGN
Late 2011 saw the introduction of Transmarketing’s fourth consecutive regional campaign for India Tourism, in collaboration with media partner, Publicitas. To attract the Australian experiential traveller, the campaign theme flows through the diverse and engaging destinations of India. Complementing the creative direction, media strategy for the Destination Campaign utlised ‘Out of Home’ mega-sites in and…
NSW GOVERNMENT HYBRID BUS TRIAL
The NSW Government turned to Transmarketing in 2011 to help launch their Hybrid Bus Trial. In line with the agencies focus on community and sustainability, the project was an ideal fit, working in partnership with two of our ongoing clients – Transport NSW and Australia’s leading bus manufacturer, Custom. Transmarketing created the programme identity, encompassing…
Creativity is King and won’t be overthrown
Chairman of Sydney Award School, Craig Davis, recently referred to a study by IBM, involving CEOs and public sector leaders. From the largest ever one-on-one study of its kind, involving 1,500 people across 33 countries, the key finding was that when asked what they felt was the most important characteristic for success leadership in the…
Green Light for Sydney Light Rail
Congratulations to our valued client, Metro Transport, with the NSW Premier announcing a $500 million expansion of their current light rail system with up to 20 new stations and 10 km of new track; 5.6km from Lilyfield to Dulwich Hill and 4.1km from Haymarket to Circular Quay via Barangaroo. The Premier has now released details…
Media insights with Customedia
Transmarketing is excited to announce the launch of the Customedia website. Developed for our admired media planners, the new site provides an online platform for Customedia to share their unparalleled insights into Australia’s media landscape. Stimulate your mind by engrossing yourself in their articles. Thanks for your valuable support Toby and Malcolm.
Beautyheaven goes mobile!
Australia’s largest online beauty resource turned to Transmarketing to assist in the launch of its latest iPhone App. Strategic consumer and trade campaigns rang in conjunction with integrated online and social media marketing to successfully launch Australia’s newest beauty shopping companion. Download the new beautyheaven iPhone app NOW and access more than 50,000 beauty product…
An online Quest
To share in the secrets of their success, visit the newly launched Quest Asset Partners website, proudly designed and developed by Transmarketing. Since inception, Quest has consistently delivered higher returns than the rest of the Australian market. Visit www.questap.com.au
Experiential Effectiveness
Sydney Confidential Relauch The Daily Telegraph 2010 Client Need To engage Sydneysiders with Sydney Confidential’s 10th Anniversary, in particular it’s enhanced brand identity and online presence. Responding Strategy An integrated campaign, comprising of transit, experiential and online activities was developed to engage the streets of Sydney and form the nucleus for viral activity. Experiential Strategy…
