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	<title>transmarketing.com.au</title>
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	<link>http://transmarketing.com.au</link>
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		<title>Seniors Week with Metro Light Rail</title>
		<link>http://transmarketing.com.au/seniors-week-with-metro-light-rail/</link>
		<comments>http://transmarketing.com.au/seniors-week-with-metro-light-rail/#comments</comments>
		<pubDate>Wed, 28 Mar 2012 05:43:34 +0000</pubDate>
		<dc:creator>Vivian</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://transmarketing.com.au/?p=877</guid>
		<description><![CDATA[Destination marketing is at the core of Metro Light Rail’s recent Seniors Week promotion.]]></description>
			<content:encoded><![CDATA[<p>Destination marketing is at the core of Metro Light Rail’s recent Seniors Week promotion. What’s on, when and importantly how to get there via public transport was communicated to the Inner West catchment. </p>
<p><img src="/wp-content/uploads/2012/03/news-metro-seniorsweek-image-1.jpg"></p>
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		<title>Blanch’s best practice website</title>
		<link>http://transmarketing.com.au/blanchs-best-practice-website/</link>
		<comments>http://transmarketing.com.au/blanchs-best-practice-website/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 14:13:56 +0000</pubDate>
		<dc:creator>Lincoln</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://transmarketing.com.au/?p=868</guid>
		<description><![CDATA[Interactive maps, quick reference timetables and multimedia news posts are all run through a CMS platform that allows easy updating by both Blanchs and Transmarketing staff.]]></description>
			<content:encoded><![CDATA[<p>Interactive maps, quick reference timetables and multimedia news posts are all run through a CMS platform that allows easy updating by both Blanchs and Transmarketing staff. If you need to get around the great NSW North Coast visit <a href="http://www.blanchs.com.au">blanchs.com.au</a></p>
<p><a href="http://www.blanchs.com.au" target="_blank"><img src="/wp-content/uploads/2012/03/news-blanchs-image-1.png"></a></p>
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		<title>A smarter way to work</title>
		<link>http://transmarketing.com.au/a-smarter-way-to-work/</link>
		<comments>http://transmarketing.com.au/a-smarter-way-to-work/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 14:05:29 +0000</pubDate>
		<dc:creator>Durga</dc:creator>
				<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://transmarketing.com.au/?p=861</guid>
		<description><![CDATA[A smart card, a smart price, a smart way to work! An integrated campaign encompassing outdoor, digital and direct marketing was devised by Transmarketing to promote the benefits of Monorail’s ‘touch &#038; go’ commuter card.]]></description>
			<content:encoded><![CDATA[<p>A smart card, a smart price, a smart way to work! An integrated campaign encompassing outdoor, digital and direct marketing was devised by Transmarketing to promote the benefits of Monorail’s ‘touch &#038; go’ commuter card.</p>
<p><img src="/wp-content/uploads/2012/03/news-smarter-way-to-work-image-1.jpg"></p>
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		<title>Energy Retail industry launch Energy Assured with Transmarketing</title>
		<link>http://transmarketing.com.au/energy-retail-industry-launch/</link>
		<comments>http://transmarketing.com.au/energy-retail-industry-launch/#comments</comments>
		<pubDate>Sun, 15 Jan 2012 13:14:42 +0000</pubDate>
		<dc:creator>Lucy</dc:creator>
				<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://transmarketing.com.au/?p=829</guid>
		<description><![CDATA[The retail energy industry called on Transmarketing’s industry marketing expertise to develop the Energy Assured brand and supporting  launch program, including introductory video, website, print and display comms.]]></description>
			<content:encoded><![CDATA[<p>The retail energy industry called on Transmarketing’s industry marketing expertise to develop the Energy Assured brand and supporting  launch program, including introductory video, website, print and display comms. For further information on how the industry is improving door to door standards visit <a href="http://www.energyassured.com.au">energyassured.com.au</a>.</p>
<p><a href="http://www.energyassured.com.au"><img src="/wp-content/uploads/2012/03/digitalmedia-energyassured-image-3.png"></a><br/><br />
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		<title>1Cover is working hard online</title>
		<link>http://transmarketing.com.au/1cover-is-working-hard-online/</link>
		<comments>http://transmarketing.com.au/1cover-is-working-hard-online/#comments</comments>
		<pubDate>Thu, 29 Dec 2011 09:44:24 +0000</pubDate>
		<dc:creator>Durga</dc:creator>
				<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://transmarketing.com.au/?p=804</guid>
		<description><![CDATA[High impact and highly animated online ads have been launched through the Google Network for this Travel Insurance leader. What can you do within 40kb?]]></description>
			<content:encoded><![CDATA[<p>High impact and highly animated online ads have been launched through the Google Network for this Travel Insurance leader. What can you do within 40kb?</p>
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		<item>
		<title>1Cover’s singing in the streets</title>
		<link>http://transmarketing.com.au/1covers-singing-in-the-streets/</link>
		<comments>http://transmarketing.com.au/1covers-singing-in-the-streets/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 08:51:53 +0000</pubDate>
		<dc:creator>Lincoln</dc:creator>
				<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://transmarketing.com.au/?p=795</guid>
		<description><![CDATA[No need to stress out&#8230; you need not cry&#8230; when your stranded somewhere&#8230; between here and Dubai&#8230; 1Cover is on to it – right now! A lycra clad 1Cover choir singing Christmas Carols with a twist certainly caused a stir through the streets of Sydney in the lead up to Christmas. Another creative way to...]]></description>
			<content:encoded><![CDATA[<p>No need to stress out&#8230; you need not cry&#8230; when your stranded somewhere&#8230; between here and Dubai&#8230; 1Cover is on to it – right now!<br/><br />
A lycra clad 1Cover choir singing Christmas Carols with a twist certainly caused a stir through the streets of Sydney in the lead up to Christmas. Another creative way to communicate their contemporary approach to travel insurance!<br />
<br/><br />
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<br/><br />
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		<title>Australian Tourism Awards</title>
		<link>http://transmarketing.com.au/ata-identity-website/</link>
		<comments>http://transmarketing.com.au/ata-identity-website/#comments</comments>
		<pubDate>Sun, 18 Dec 2011 04:45:35 +0000</pubDate>
		<dc:creator>Lucy</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://transmarketingtm.tmserver.com.au/?p=645</guid>
		<description><![CDATA[Transmarketing is proud to have developed the Australian Tourism Awards brand identity for our long standing client, National Tourism Alliance.]]></description>
			<content:encoded><![CDATA[<p>Transmarketing is proud to have developed the Australian Tourism Awards brand identity for our long standing client, National Tourism Alliance. The latest stage of this on-going communications strategy led to the launch of the Awards website in December 2011.</p>
<p>For this year’s finalists of the most prestigious industry awards, visit <a href="http://australiantourismawards.com.au/" target="_blank">www.australiantourismawards.com.au</a></p>
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		<item>
		<title>1Cover Daily Dosh Campaign</title>
		<link>http://transmarketing.com.au/1cover-daily-dosh-campaign/</link>
		<comments>http://transmarketing.com.au/1cover-daily-dosh-campaign/#comments</comments>
		<pubDate>Tue, 25 Oct 2011 04:42:52 +0000</pubDate>
		<dc:creator>Lincoln</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://transmarketingtm.tmserver.com.au/?p=642</guid>
		<description><![CDATA[A tactical promotional campaign was developed with media strategist, CustoMedia, to stimulate a traditionally quiet month for travel insurance.]]></description>
			<content:encoded><![CDATA[<p><iframe width="530" height="435" src="http://www.youtube.com/embed/GPanlEPhoV4?rel=0" frameborder="2"></iframe></p>
<p>A tactical promotional campaign was developed with media strategist, CustoMedia, to stimulate a traditionally quiet month for travel insurance. 1Cover’s Daily Dosh Campaign, giving away $500 every day in October, ran across both free-to-air and pay TV, with a strong online call to action.</p>
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		<item>
		<title>India Tourism Destination Campaign</title>
		<link>http://transmarketing.com.au/india-tourism-destination-campaign/</link>
		<comments>http://transmarketing.com.au/india-tourism-destination-campaign/#comments</comments>
		<pubDate>Sun, 18 Sep 2011 04:41:26 +0000</pubDate>
		<dc:creator>Durga</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://transmarketingtm.tmserver.com.au/?p=639</guid>
		<description><![CDATA[Late 2011 saw the introduction of Transmarketing’s fourth consecutive regional campaign for India Tourism, in collaboration with media partner, Publicitas. To attract the Australian experiential traveller, the campaign theme flows through the diverse and engaging destinations of India. Complementing the creative direction, media strategy for the Destination Campaign utlised ‘Out of Home’ mega-sites in and...]]></description>
			<content:encoded><![CDATA[<p><span style="color: #ffffff;">Late 2011 saw the introduction of Transmarketing’s fourth consecutive regional campaign for India Tourism, in collaboration with media partner, Publicitas.  To attract the Australian experiential traveller, the campaign theme flows through the diverse and engaging destinations of India.</p>
<p><span style="color: #ffffff;">Complementing the creative direction, media strategy for the Destination Campaign utlised ‘Out of Home’ mega-sites in and around Australia’s major airport hubs.</p>
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		<title>NSW Government Hybrid Bus Trial</title>
		<link>http://transmarketing.com.au/hybrid-bus-trial/</link>
		<comments>http://transmarketing.com.au/hybrid-bus-trial/#comments</comments>
		<pubDate>Mon, 18 Jul 2011 04:38:09 +0000</pubDate>
		<dc:creator>Lincoln</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://transmarketingtm.tmserver.com.au/?p=633</guid>
		<description><![CDATA[The NSW Government turned to Transmarketing in 2011 to help launch their Hybrid Bus Trial. In line with the agencies focus on community and sustainability, the project was an ideal fit, working in partnership with two of our ongoing clients – Transport NSW and Australia’s leading bus manufacturer, Custom. Transmarketing created the programme identity, encompassing...]]></description>
			<content:encoded><![CDATA[<p><a href="http://transmarketingtm.tmserver.com.au/wp-content/uploads/2011/07/news-hybrid-image-2.jpg"><img src="http://transmarketingtm.tmserver.com.au/wp-content/uploads/2011/07/news-hybrid-image-2.jpg" alt="news-hybrid-image-2" title="news-hybrid-image-2" width="510" height="220" class="alignnone size-full wp-image-660" /></a></p>
<p><span style="color: #ffffff;">The NSW Government turned to Transmarketing in 2011 to help launch their Hybrid Bus Trial.  In line with the agencies focus on community and sustainability, the project was an ideal fit, working in partnership with two of our ongoing clients – Transport NSW and Australia’s leading bus manufacturer, Custom.  Transmarketing created the programme identity, encompassing vehicle livery and support communications.</p>
<p><span style="color: #ffffff;">For more information regarding Hybrid Bus technology visit the online showroom at <a href="http://www.custombus.com.au/" target="_blank">www.custombus.com.au</a></p>
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